If you’ve been a reader of my blog or a follower of my Instagram for a while, then you might have noticed that I’m in the early stages of making a bit of a thematic change to my platforms. When I began blogging regularly I wanted to go for a brighter, lighter look in my pictures, seeing as that’s what most of the bloggers I followed were doing. I won’t deny that I like the look of bright photos with complimentary splashes of pink and green in them, however, I don’t think that aesthetic fully represents who I am and who I what I want to portray online.
Recently, I have begun shifting my images to have a bit more of a rustic feel, incorporating more browns and grays and not shying away from more natural, subdued lighting. This isn’t to say that I won’t still have simple flatlay pictures on white backgrounds, because I do still like the look of those. What I want is to be able to show all the facets of my style and aesthetic without being stuck in one theme.
If you’ve been feeling the same way about your platforms, I’ve outlined a few things that I've picked up along the way to keep in mind and focus on when making this transition.
The first thing I took into consideration was the brightness of my photos. I would typically lean toward brighter pictures that looked like they were all shot during the sunniest time of the day, but in reality most of them were shot in overcast lighting and then edited. I wanted to step away from the heavy editing for a bit and appreciate pictures more as they are and the effects natural/semi-natural lighting can have on the perception of those is viewing them.
In order to transition from such bright pictures to ones that were a bit more demure I had to inch the brightness down with every picture I posted on Instagram so that the change looked smooth and not drastic. As of now I will enhance the brightness just a bit on the photos that I think need it and try to keep others shot in sunlight more natural, especially if they are on intricate backgrounds like wood and marble.
The next point of consideration was the colours I wanted to feature in my pictures. This may seem inane to discuss, but I know plenty of bloggers/Instagrammers that lean heavily toward certain colours like pink to make a statement. I was somewhat doing the same on my own account, however, I would also have a few grey tones here and there and that’s something I wanted to keep in my transition. I don’t plan on eradicating any colours from my pictures now, but I do plan on changing up the backgrounds I use rather than the simple white all the time. Right now I have been enjoying shooting on my wood floors as I feel it gives my pictures a bit more of a natural feel. Also, it’s much easier to do that then set up white Bristol board on various tabletops to maintain one certain aesthetic.
What do you want your viewers/readers to feel when they look at your pictures? This is a question I often ask myself as I plan out a picture setup for my blog posts. This is also something I take into account when I look at other people’s profiles. It’s important to know the feelings you want to evoke in your followers because that is what they will associate with you going forward and come back to your platform for. I am still in the midst of finding out what that is for my work, but I’ve definitely thought about it a lot and found tones of inspiration from the accounts I follow on Instagram. I tend to gravitate toward white, black, grey, and brown colour schemes centred on city life and artistic endeavours. It’s up to you to really find out what you like to look at and through that you’ll know what you want to convey to others.
Have you tried changing your theme? What has helped you make this transition?